More stories

  • marketing Myopia

    Popular GeekyGeeky

    in , ,

    Marketing Myopia

    How can a company ensure its continued growth? Theodore Lewitt in 1960 beautifully anticipated and answered that question in a new and challenging way by urging organizations to define their industries broadly to take advantage of growth opportunities. In his article “Marketing Myopia”, Theodore, explains the short-sightedness of a business to segment itself in a […] More